Express Markets Partners with New Automated Surety Bond Platform — Propeller, Inc.

December 20, 2021

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Agents have often shied away from getting involved in transactional surety bonds due to the difficult and time intensive nature of the process. But Express Market’s new partner, Propeller Inc., strives to remove those barriers for agents, and be a game changer in the industry, with their automated surety bond platform launched last year.

Propeller Inc. is a digital distribution agency equipped with a proprietary instant issue surety bond platform and is now available nationwide to all Smart Choice agencies. The platform removes the headache of manual processes and delivers a low-touch way for agents to sell surety bonds.

Selling surety bonds allows you entrance into new clients with opportunities to cross-sell the broader account. – Aaron Steffey, Co-Founder

Aaron Steffey, Co-Founder of Propeller Inc., said, "The partnership with Smart Choice® is such an exciting opportunity for Propeller and really solidifies our place in the market. Our number one goal was to make every insurance agency in America a better bonding agency. This partnership allows us to further that vision. We’re so grateful to work with a top-notch network and a bunch of really good people."

Why it’s easy for agents and their clients:

Propeller white-labels a custom link (URL) with the branding of agents and brokers, allowing the platform to be used internally by agents or be customer-facing for clients to selfservice. Most bond purchases can be completed in under 2 minutes and bonds come electronically signed and sealed.

Agents have their own responsive web dashboard which can be accessed even from your phone and provides real-time reporting and instant data. It also enables customers to self-service by updating their details online, access copies of their insurance, and renew and purchase bonds in minutes. There are no up-front costs associated, enabling you to earn extra commission and provide extra services to your customers with very little effort. In addition to the technology, agents also receive market access to nearly a dozen sureties and a full-time surety staff, making Propeller a bolt-on surety department for the insurance agency.

“Selling surety bonds allows you entrance into new clients with opportunities to cross-sell the broader account. Surety bonds pay high commissions relative to other P&C lines (30%) and typically have a high retention rate and relatively low service. There is also a competitive advantage to be had over other local agencies that don't market or focus on surety bonds,” Steffey added.

Additionally, there are no premium minimums or requirements, making it an ideal fit for any size agency. The company offers a suite of marketing collateral for co-branding, and several instructional videos to help agents get started.


  • The platform is white labeled for your agency. Each agency gets unique URL.
  • 5,000+ Bonds available with 300-500 new bonds being added every 2 weeks.
  • Instant Issue on nearly all bonds below $25K.
  • 30% commission on Commercial Surety and Fidelity. 20% on contract.
  • Free access to technology, surety markets, and surety experts - allowing your agency to be a great bonding agency overnight.

Smart Choice Vice President of Specialty Markets, David Wilson, remarked that this online bond platform will be an enormous value-add to agencies, both as part of their product suite and as a time-saving measure in their agencies. “Our organization is determined to continuously bring value to our agency members, including sourcing the most innovative technology solutions available to the insurance market. This said, the Propeller relationship was a perfect fit as they will help our agencies become stronger, more efficient bonding agencies. We’re excited to get started.”

If you would like to get started with Propeller, reach out to us or contact your Smart Choice Territory Manager or State Director directly.

Propeller supports nearly all commercial surety and fidelity products, including license and permit bonds and ERISA bonds.

Cover of the 2021 Issue 6 Smart Choice Magazine titled "2021 Year in Review"2021 Year in Review

Even though we turned the calendar on 2020, the pandemic lingered, and so did the obstacles for many industries, including ours. Yet Smart Choice, our agents and carrier partners all worked together to hit some amazing milestones and put together another great year in the books. Check out the 2021 Issue 6 of Smart Choice Magazine for all of the milestones and achievements of 2021 and what we have to look forward to in 2022 (hint: there's a lot!).

Read the Magazine