Available in CO, FL, OH, PA, TN, WA

The General offers auto insurance online underwritten by the following insurance companies: Permanent General Assurance Corporation, Permanent General Assurance Corporation of Ohio, and The General Automobile Insurance Company, Inc. These insurance companies have been recognized by AM Best for their financial stability with ratings of A (“Excellent”), which is the 3rd highest out of 13 ratings. Do not confuse cheap car insurance with insurance of lesser quality. The General car insurance is both affordable and reliable. 

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Why The General?

Low Down Payments for Customers

The General offers auto insurance for drivers that have had a history of driving violations or accidents, have not kept their insurance in force, or have less than perfect credit. So, you can still find a good price for your customer's auto insurance needs. They offer some of the best low cost auto insurance options for drivers who might otherwise have difficulty finding insurance. 

Compelling Compensation

  • Higher commission for Smart Choice partners
  • Profit share participation for top agency partners
  • Incentives
  • Premier agency benefits

Top-Notch Agency Resources

  • Serve your customers how you want
  • Full online quoting, binding and servicing capabilities
  • Dedicated sales team
  • Personalized training
  • Agency-focused customer service team
  • Comp rate integration
  • Dedicated online website of marketing materials
  • Exceptional Claims experience
  • Easy to navigate mobile app
  • El Centro Department that caters to agents who prefer to speak Spanish